Privacy Policy

Santa Fe Jewels ("Santa Fe Jewels", "we", "us", "our") respects your privacy and is committed to protecting the personal data you share with us when you visit santafejewels.com, shop with us online or in-store, or contact our Client Care team. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and the choices you have.

1.1 Information We Collect

  • Contact details: name, email address, phone number, shipping and billing address.

  • Order information: products purchased, ring/bangle sizes, engraving text, gold karat and diamond specifications chosen, order value and payment status.

  • Payment information: processed securely through our third-party payment gateway and payment aggregators. Santa Fe Jewels does not store your full card, UPI, or net-banking credentials on its own servers.

  • KYC information: for high-value orders, certified appraisals, buyback, or exchange requests, we may collect government ID proof (e.g. PAN, Aadhaar-masked copy) as required under applicable jewellery-trade and anti-money-laundering norms.

  • Technical information: IP address, browser type, device information, and cookies collected automatically when you browse our website (see Section 1.5).

  • Communications: records of emails, chats, WhatsApp messages, and calls with our Client Care team, including for quality and training purposes.

  • Marketing preferences: whether you have opted in to receive offers, newsletters, or product updates.

1.2 How We Use Your Information

  • To process, manufacture (for made-to-order pieces), package, insure, and ship your order.

  • To verify your identity for high-value transactions, certified stone verification, resizing, buyback, and warranty claims.

  • To communicate order confirmations, shipping updates, delivery notifications, and respond to customer service requests.

  • To send promotional offers, new-collection updates, and personalised recommendations, only where you have opted in; you can unsubscribe at any time.

  • To detect and prevent fraud, unauthorised transactions, and misuse of our website.

  • To comply with legal, tax, hallmarking, and regulatory obligations, including retention of invoices and certification records.

  • To improve our website, product catalogue, and customer experience through aggregated and anonymised analytics.

1.3 Sharing of Information

We do not sell your personal information. We may share limited data with:

  • Logistics and insurance partners, solely to deliver and insure your shipment.

  • Payment gateways and banking partners, to process payments and refunds securely.

  • Independent gemological laboratories (e.g. IGI, SGL) where certification, re-certification, or verification of diamonds & jewellery are required.

  • Our manufacturing artisans and karigars, limited to the information needed to craft your made-to-order piece (e.g. ring size, design specifications).

  • Government or regulatory authorities, where required by law, court order, or to protect our legal rights.

  • Marketing and analytics service providers, under confidentiality obligations, solely to operate our website and campaigns.

1.4 Data Security

We use industry-standard security measures, including SSL encryption on our website, restricted internal access to customer data, and PCI-DSS compliant payment processing, to protect your personal information from unauthorised access, alteration, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

1.5 Cookies & Tracking

Our website uses cookies and similar technologies to remember your preferences, keep items in your cart, understand site traffic, and show you relevant offers. You can control or disable cookies through your browser settings; doing so may affect certain website features such as saved wishlists or the ring-size memory tool.

1.6 Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy, including statutory retention periods for invoices, hallmarking records, and diamond certification documents under applicable tax and consumer-protection law. 

1.7 Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or update your personal information.

  • Request deletion of your account and associated personal data, subject to statutory retention requirements.

  • Opt out of marketing communications at any time via the unsubscribe link or by contacting us.

  • Request a copy of the personal data we hold about you.

To exercise any of these rights, write to us at shopsantafejewels. We will respond within 2-4 business days.

1.8 Children's Privacy

Our website and services are intended for individuals aged 18 and above. We do not knowingly collect personal information from minors without parental or guardian consent.

1.9 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated version will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

1.10 Contact Us

If you have questions or concerns about this Privacy Policy or how your data is handled, please contact us at shopsantafejewels@gmail.com or +91 99136 30790.